Secrets to using corporate gifts to grow your business
Corporate gifts are tools to help you grow your business. Think of them as an investment in your company. You don't have to spend hundreds of dollars on a corporate gift to make an impact, and with the right gift and right strategy you'll easily recoup your investment in new or continued sales.
Here are 4 key ways to use corporate gifts to grow your business:
1. Thank your best clients for their loyalty.
In a down economy, sending a well-chosen corporate gift is a great way to say, "We care about you and are grateful for your business." It's a continual reminder of your brand and the relationship you've developed with your client.
2. Prospect for new customers.
Is there someone you'd like to add to your client list? Sending them a corporate gift with your logo and a hand-written note will speak volumes to them and will set you apart from your competition.
3. Reward staff for a job well done.
Make corporate gifts a regular part of your incentive program. It's a great way to let employees know you notice their hard work. Make it fun and unusual—not just an award for "top employee" but something specific like "the employee who stayed til 10 pm to get the Watkins order filled" or "the secretary who recycled the most ink cartridges this quarter." Choose a different award and corporate gift each time to keep employees guessing and looking forward to what's next.
4. Thank key suppliers for their partnership.
Giving a corporate gift to your vendors is a great way to build relationships and let them know you see them as part of the team, not just a cog in the wheel.
Want to know the secret to making your corporate gift really work for you? It's as easy as grabbing the nearest pen and a piece of your company stationery: Write a hand-written note and include it with your corporate gift. Be specific. Don't just say, "Thanks for your loyalty," but "I remember the time we were racing to meet a deadline and you helped by _____." In a world of email, texts, and form letters, your hand-written note of gratitude will be treasured along with the corporate gift it accompanies.
Make sure your logo is on whatever corporate gift you choose. You can even add your own "thank-you" text to further personalize it.
At Promotopia.com, we make choosing corporate gifts simple and fun. You can create your next corporate gift in our online store in about 5 minutes. We have low minimums, we ship the next business day, and we eliminate the hassle and stress. Got 5 minutes? Try it out!