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This web page was last updated on : 2012-02-22

Attracting new customers at trade shows with ad specialty products

It's time to plan your ad specialty products and tradeshow giveaways for your booth.
Create your own!
Your big trade show is in just a few months. It's time to plan your ad specialty products and giveaways for your booth.

Last year the guy across the aisle from you had a constant crowd around his booth—and his product line wasn't nearly as great as yours. Was it those amazing ad specialty products he was giving away?

This year don't make your ad specialty products or tradeshow giveaways an afterthought as you're heading for the convention center. Consider these important tips as you choose them:

  • The main thing

    What is your main message at the show? What's your goal of being there (besides sales)? Are you launching a new product line? Adding something special to an existing product? Expanding your borders to new territories? Use your ad specialty product as an opportunity to promote that and to keep all eyes focused on what you want people to remember about you.

  • Nice and nicer

    Have 2 ad specialty products at the show—a lower-budget one that you give away to anyone who walks by and an even nicer upgraded product that you offer to give to booth visitors who share their email address with you. It's a great way to make sure you capture names so that you can follow-up after the trade show.

  • Your best sales person

    Let your ad specialty product be your best salesperson out on the floor. Make sure it represents you well and that it includes your company name, booth number, website, phone number, and logo, and whatever else you want potential customers to remember about you. Be sure to proof everything before ordering; ask another set of eyes to read it over if you're not sure.

  • Save money

    If you have 3 or 4 trade shows this year, order all your ad specialty products at once so that you can take advantage of quantity discounts. Plus it's one less thing you'll have to think about when you're getting ready for the shows.


At Promotopia.com, we make promoting your business simple and fun. You can create your next ad specialty products in our online store in about 5 minutes. We have low minimums, we ship the next business day, and we eliminate the hassle and stress. Got 5 minutes? Try it out!