4 ways to help you choose the right promotional item for your needs
With so many great new promotional items to choose from, how do you know what's best? Here are 4 simple questions to answer that will help you choose the right
promotional products for your needs:
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Create your own!
What's your event?
Where you give out your promotional items is the first factor in what you choose. If you're planning for a trade show or convention, you want a promotional item that's fun and flashy that will attract attendees—yet something that's not bulky so they can carry it with them on the show floor. If it's a company event, you can go larger and probably a little more expensive since you won't need as many.
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What's your goal?
Is it name awareness? Incentive awards? Trade-show giveaways? Brand building? Think about your goals and what you want to accomplish, and choose a promotional item that will help you meet that goal. If it's name awareness, look for a promotional item with plenty of space to imprint your name in as large a type as possible. If it's an incentive award, you want a sophisticated gift that the recipient will use and feel honored to receive.
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What's the season?
You want a promotional item that will be put to good use right away, spreading your brand wherever it goes. So if it's summer, choose something like an Electronic Jump Rope. If it's holiday time, a Glass Jar filled with JellyBelly beans in Christmas or Hanukkah colors.
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Who's your audience?
Put yourself in their shoes and think like they'd think. What promotional item are they really going to use? What's going to make them say, "I can really use this" versus "Maybe the kids with play with this when I get home from the trade show." If they're techies, choose a Mini-USB Cable. If they're mommy bloggers, how about a Starlight Highliter or Mrs. Fields Cookies in a custom tin?
As you're choosing the right promotional items for your needs, look for a website that gives you all the help you need by clearly dividing items by categories. At Promotopia.com, you can easily click on drop-down tabs such as awards and trophies, computer accessories, sporting goods, writing instruments, and many more.
At Promotopia.com, we make choosing corporate promotions simple and fun. You can create your next corporate promotions in our online store in about 5 minutes. We have low minimums, we ship the next business day, and we eliminate the hassle and stress. Got 5 minutes? Try it out!
