Top mistakes companies make when creating promotional items
Create your own!
Your logo is your brand. It's you. It's like gold—money in your bank account.
So when you create promotional items to thank current customers and attract new ones, you want to protect your logo and make sure it represents your company in the best possible light.
Who hasn't received a promotional item with a huge typo front and center? We've all seen them—the company name spelled wrong, a missing .com in the email address, a phone number with reversed digits.
Whether you're a huge corporation or a small mom-and-pop store, you want your promotional items to be perfect. Here's how to make that happen.
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1. Start by writing down exactly what you want to go on your promotional item.
Here's what you can choose from. You don't have to include all this information on each promotional item and you probably won't have room, so decide what's most important to you:
- Company name
- Tagline
- Logo
- Physical address (if appropriate)
- Website
- Email
- Phone
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2. Proof it.
One of the secrets that copyeditors use is to read backwards—from right to left instead of from left to right. It forces you to read each word and focus on it, and is a good way to find mistakes you might miss otherwise.
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3. Have another set of eyes look at it.
Who's the person in your office who delights in finding typos and punctuation errors? Ask him or her to read the copy you've written for your promotional item.
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4. Choose an online store that offers a wide array of promotional items.
If you've decided you want your logo, company name, phone number, and a long URL, you need to choose a promotional item with lots of space. So make sure the online store you work with gives you lots of promotional items to choose with in different sizes and imprint areas.
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5. Choose an online store that lets you upload your own text and logo.
Some companies retype what you send them. You want to be able to upload your own carefully proofed text right onto the promotional item you choose. Your online store should let you see it, adjust the size, font, and placement. If your logo is more than just black-and-white, make sure you don't have to pay extra to print in full color.
At Promotopia.com, we make promoting your business simple and fun. You can create your next promotional items in our online store in about 5 minutes. We have low minimums, we ship the next business day, and we eliminate the hassle and stress. Got 5 minutes? Try it out!
